C

O

m

M

A

A

120 ௧௨௦ ১২০ ൧൨൦ ١٢٠ ১২০ Day

System

A

120 Day

System

to Make Brands

Impossible to

Ignore

We build recall, footfall, and cultural presence

for brands that don’t have time to wait

Built for

brands that

move fast

& think big

Comma is the fast-cycle arm of Dot Crew Network
Built for brands that need visibility now, not 8 months later
We don’t operate on slow PR timelines

We build momentum across content, creators, media, and paid distribution, all at once
Because today, visibility doesn’t come from one channel
It comes from orchestration

Comma is the fast-cycle arm of Dot Crew Network Built for brands that need visibility now, not 8 months later
We don’t operate on slow PR timelines

We build momentum across content, creators, media, and paid distribution, all at once Because today, visibility doesn’t come from one channel It comes from orchestration

Lifestyle & Weddings
Spirits
Business & Tech
Hospitality
Tourism & Originals
Wellness
The Movie’ng Moments ✦ Nova ✦ Dough & Joe ✦ The Kind BLR ✦ SMAC ✦ August Cafe ✦ Lygon Street ✦ ALIV ✦ Devgn CineX ✦ The Movie’ng Moments ✦ Nova ✦ Dough & Joe ✦ The Kind BLR ✦ SMAC ✦ August Cafe ✦ Lygon Street ✦ ALIV ✦ Devgn CineX ✦
The Model

The Comma
120-Day Model

Days 1–30

Set the Story

Positioning, content plan, first traction

Days 31–70

Build Momentum

Creators, media, first spike

Days 71–120

Scale + Sustain

Paid amplification, recall, repeat visibility

What a Comma
120-Day Sprint Delivers

Pieces of Content
20–40

Content-led visibility across platforms

Creator Collaborations
10–15

Creator collaborations that drive discovery

Editorial Placements
8–12

Editorial placements across relevant media

The Big One

Marquee experience that drives peak attention

Paid Amplification

Structured paid amplification to scale what works

OUR WORK

Brands We’ve Created Momentum for

Weekend in Bandra
A pincode-first movement at Elephant & Co., Goa
The Challenge

Bring Bandra's cultural energy to Goa through a first-of-its-kind, community-led F&B collaboration, while getting legacy brands on board, balancing participation, and maintaining authenticity without it feeling like a typical takeover.

Key Experience

A 2.5-day collaborative showcase featuring brands like Jai Jawaan, Pack-a-Pav, Benne, Sixteen33, Darry's House × Boojee, Khao Man Gai by Seefah, and The Daily All Day, bringing Bandra's neighbourhood spirit to Goa.

Comma's Play
  • Pincode-first experience: Blending Bandra's energy with Goa's local culture
  • Curated brand mix: Iconic + emerging brands with day-wise lineups for equal visibility
  • Pre-buzz storytelling: Content and reels creating anticipation and FOMO
  • Seamless execution: End-to-end production, logistics, and immersive on-ground experience
Results
  • 700+ visitors over 2.5 days, including locals, tourists, and relocated Mumbaikars
  • 100K+ organic reach driven by community amplification
  • Coverage across Condé Nast Traveller, Outlook Traveller Eats, LiveMint, and Mid-Day
  • Strong brand collaborations and first-time partnerships
Photos
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Dough & Joe
A community-first neighbourhood piazza in Bandra
The Challenge

Create a niche for Dough & Joe in a cluttered Bandra market, positioning it as more than a pizzeria while building a family-first, emotionally resonant narrative and launching without alcohol, yet keeping it engaging and desirable.

Key Experience

A Block Party led by the city's OG voices that built a high-energy neighbourhood scene, extending into late-night gatherings and repeat visits.

Comma's Play
  • Neighbourhood piazza narrative: Experience-led brand building bringing the community vibe alive
  • Pre-buzz & HNI engagement: Curated previews with mom bloggers and Rohini Ramnathan (RJ Rotalks)
  • Block Party launch: Trivia, curated guestlist energy, and music-led engagement
  • Late-night IP: Post-12 AM format with a dedicated menu, games, and DJ-led energy
  • Amplified reach: Hyperlocal influencers and editorial integrations
Results
  • 2.5M influencer reach & views
  • 3.87M digital-first media views
  • 40M PR and website feature views
  • Strong on-ground traction with post-launch inquiries and brand collaborations
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SMAC
Building category authority for India's foremost whisky community
The Challenge

Elevate SMAC's visibility through curated experiences while establishing founder Hemanth Rao as a leading voice in the whisky category. Strengthen SMAC's position as a definitive platform for premium whisky enthusiasts and global spirits brands.

Key Experiences

SMAC × Macallan — An exclusive 24-seater, closed-door tasting in Bangalore, offering access to the ultra-rare Space: Time expression.

Spirits by the Shore — A two-day immersive whisky experience in Goa featuring Macallan, Paul John Single Malt, and Godawan Whisky.

Comma's Play
  • Premium invite-only experiences for leading whisky audiences
  • Strategic media and lifestyle amplification to drive category authority
Results
  • 4.21M combined media reach across national and regional coverage
  • Strong editorial presence across Outlook Magazine, Lifestyle Asia, PeakLife, New India Express, Svasa Life, and The Style List
  • Reinforced SMAC's authority in the premium whisky segment
Photos
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Nova Artisan Gelato
Introducing Bandra's neighbourhood gelato ritual
The Challenge

Introduce Nova to Bandra and establish it as a cherished local ritual rather than just another dessert spot, building engagement through local voices, showcasing the founder as the craft anchor, and sparking intrigue with a signature Bandra-inspired flavour.

Key Experience

96 hyperlocal visits converted into content-led visibility assets, paired with a "Small Wins" launch ritual driving UGC, repeat engagement, and collaborations with Pawga across 100 days of activation.

Comma's Play
  • Neighbourhood ritual: Rooted in craft, culture, and community, anchored by the founder's narrative
  • Tastemaker previews: Featuring voices like Natasha Stankovic, Pooja Kanwal Mehtani, Ajoy Advani, Curly Tales & Mumbai Foodie
  • Community engagement: "Small Wins" launch ritual driving UGC and collabs with Pawga
  • Hyperlocal amplification: Influencer and media outreach sustained across 100 days
Results
  • 96+ hyperlocal visits converted into content-led visibility assets
  • Sustained organic engagement and repeat footfall across the 100-day activation
  • Coverage across PeakLife Magazine, LBB, Svasa Life, and other leading platforms
Photos
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Servd Food Festival
A food-first cultural festival by Servd by Swiggy in Mumbai
The Challenge

Launch a first-edition festival with zero prior awareness in Mumbai's crowded food and events space, while building buzz, visibility, and social momentum within a 4-day execution window.

Key Experience

An experience designed to bring people together through food, culture, music, and sport, turning the festival into a social space where audiences didn't just attend, but actively engaged, discovered, and shared in real time blending dining, golf, live performances, conversations, and live screenings of the World Pickleball League.

Comma's Play
  • Pre-buzz seeding through physical creator invites and access-led experiences
  • Cultural positioning via "what's happening in Mumbai" content narratives
  • Media amplification across EventFAQs, LuxeBook, India Food Network, Secret Mumbai, Paperboard, and more
  • 100+ creators, tastemakers, media, and celebrities activated for visibility and discovery
  • Real-time social amplification through live creator posting and rapid content drops
  • Positioned as a multi-sensory social experience blending dining, golf, live performances, and sport
Results
  • 6M+ overall reach
  • 223+ content pieces generated
  • 87+ creators & media engaged
  • 168 footfalls attributed to activations
  • Direct ticket conversions driven through creator-led content
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120 days

One bold

Move

You in?

Meet us at:

Know Your Fit

Comma is not for you if:
  • You're only looking for PR mentions
  • You're not ready to invest in amplification
  • You want slow-burn brand building
Comma is for you if
  • You need visibility in 90–120 days
  • You're launching, scaling, or repositioning
  • You're ready to move fast

JOIN
COMMA

6

Open Roles